20 Tips To Creating A Profitable Website
|
As an online Entrepreneur you require a successful website.
One that you personal own.
On the Internet the two most used tools if you can call them that are Email, closely followed by Search Engines.
This applies to all Internet users and for Entrepreneurs owning your own website comes in as second equal with search engines.
Operating any business on the Internet requires communicationswith prospects, customers and other businesses. Email is used and accessed World wide and is user friendly for all computersand on cell phones too.
As an Entrepreneur or Business person your website and search engines work hand in hand, one is useless without the other.
Search Engines require information to fill a search for Joe Public and your part in this "Internet Partnership" is to supply the right information to the search engines.
You are in partnership with Search Engines and other Internet users. You don't have a choice!
Your business will only be successful if you work to provide good content for search engines and provide the searcher, your prospective customer with the information and product he or she is searching for.
Creating a website does not happen overnight, but requires planning, research, good layout and design, even before youstart to build your site.
The basic preparation and planning play a large part in theend product. Deciding on the content will dictate the numberof pages you need to create for your website.
The content can be enhanced with graphics, althoughthis will depend on the information or products you willbe placing on your site.
Creating a work of art may be relevant for a graphics relatedsite but generally having a minimum of images in the contentis better as pages that take longer than 10 seconds to load will not always be seen.
Here is why. Ask yourself how are prospective customersarriving at your site. The 4 main ways people arrive at yoursite are Email, directories, search engines and advertising.
With email and some advertising you are presenting yourproduct or services to the reader (prospective customer)who chooses to visit your site. In this case the person is likely to wait for your page to load.
If however a person is looking for a specific service orinformation and finds your site listed in a directory, searchengine or in an advertising venue, your site will be one ofhundreds or perhaps even thousands so your prospective customer may not wait for your page to open and as they have a choice of hundreds of similar pages to choose from.
It is better to have short to the point pages that are keyword specific using the keyword in the page title,content description, in the page headline and in the content of your page.
Many sites are now using a css file (cascading style sheets)to create basic rules for some or all pages on a site. Simply put css is a mechanism for adding style like different fonts and colors for different headlines and text, imagesand spacing for page layout.
http://www.w3.org/Style/CSS
This creates pages that are an exact copy of each other and most times they are quicker loading. A css file is a little like a page template in that it applies rules to any number of features on a web page.
20 points to consider when creating your new web site.
1. Research and create unique content.
2. Use simple graphics.
3. Create page / site design and layout.
4. Register Domain name(use sub-domains as required)
5. Contend contained in sentences and short paragraphs.
6. Use sub headlines on every page.
7. Use quality web hosting.
8. Site should be people friendly.
9. Meta tags are still important for many search engines.
10. Create an advertising and search engine promotion plan.
11. Link to other relevant sites.
12. Cross linking pages within the page content.
13. Create fast loading pages between 10k to 30k.
14. Keep your site updated regularly.
15. Your site must be search engine friendly.
16. Create ad-copy for promotion purposes.
17. Create a number of short descriptions of your site.
18. List your site in relevant Directories.
19. List your site with the major search engines.
20. Continue adding new pages and new content to your site.
Once you have you have done the ground work and preparationfor your site, then it is time for either you or an experiencedwebmaster to build the site. It is also much easier to createbasic promotion material and ad~copy while you are puttingthe site content together.
Don't be limited to just the major search engines. Thereare many new search engines appearing every month. One I found last week is a cross between Google and a Pay-Per-Clicksearch engine and also provides a page for your to list yourEntrepreneurial Business.
http://www.searchestate.com/uws/mn2134117.htm
SearchEstate.com offers free listings and provides an affiliate member program. It is well worth a look. You'll find a text linkat the top right of the page to receive your own f`ree trafficGenerating page. They also provide a search box that is easily added to your site.
You even get paid for signing up free members!
Like Google has AdWords, SearchEstate call theirs BillBoards.They are placed on sites around the Internet. They provide a marketing CO-OP and a range of other stuff.
Tip, Websites are never finished, they are a work in progress!
May your Website be Profitable.
PETER GREEN.
Editor of ~ The INDEX ~ ezine.
Editor@Internet-income-index.com
http://www.Internet-Income-Index.com
Your Free Weekly Internet Marketing News, Ideas, Resources and Sources Ezine.
|
|
|
Ten Steps To A Winning Home Page
There's no doubt about it - the first page your site visitors see is the most important page of your website. If your home page isn't appealing, chances are the rest of your pages will never even be seen by your visitors. It helps to think of your home page as the "front door" to your online business. Will it invite people to come in and look around, or persuade them to take their dollars elsewhere? Here are ten ...(related: Web Design)
Other Ways To Look At Things
Many people today are tired of the Microsoft software that came pre-packaged with their operating system. Some have switched over to Apple's Macintosh line, but for the most part we just put up with what we have. Microsoft's Internet Explorer (IE) has come under a lot of fire as of late for several rea...(related: Web Design)
Why Should You Care About Your Web Site Colors?
**How Colors are Used in web design:**Demarcates screen elements into groups- You can pu a blue background for your navagational bar and white for rest of your page. This tells the visitor that the blue area has different elements and grabs his attention.You can relate different groups of element on your scre...(related: Web Design)
Do You Make These Common (but Deadly) Website Design Mistakes?
Building a website can be overwhelming, here are some design tips to help keep you on the right path (or is that web?)--- Designing a Frames-based web siteFrames may make the job of maintaining a big web site easy, but search engines hate them. Most search eng...(related: Web Design)
5 Powerful Ways To Get Zero Sales From Your Website
I want you to imagine a lemon. In your mind's eye, see its yellow skin. Imagine cutting it in half with a knife. Now pick up the one lemon half and bring it up to your mouth and suck on the juices.Do you notice how sharp the tangy lemon juice could be? Does it make you pucker? Do you notice how your mouth is watering?...Good!Now you realize the power of words!See, one thing I was good at in the beginning of my online career was not getting any sales. Really, I turned it into an art form.So with that said, I want to share with you my 5 all-time favorite ways of getting Zero sales from your website:1. Headline and Sales Letter
Web Design - 7 Key Things To Avoid
A search for "web design" on Google returns more than 325 million results. So how do we start eliminating all these so called designers? Here are a few of the most common shortcomings.
Quality Of Your Text Layout And Design
Why is the quality of your text layout and design important on your web site? For the simple reason that people tends to stay longer on a web site that radiates quality and simplicity.Why?Because it gives you a more professional impression and the text is easy to read.On the web today there are many web sites with a cluttered design. The amount of text that is gathered in one place is too big, therefore it's more difficult to read and focus on text phrases.If you separate coherent text in boxes, then you hekp the reader to r...(related: Web Design)
So Much About Meta Tags!
I've written about META tags in the past, and I thought I'd help you expand your search engine optimization efforts and increase your web hits.Rule #1: META tags always go in between the HEAD tags on your website.Rule #2: NEVER include any line breaks in any META tag!Most everyone knows the two basic META tags: keywords and description.Keywords should be in a descending order of import...(related: Web Design)
Be Friendly To Search Engines
The object of search engines is to give their visitors a list of web pages relevant to the search words, in the order of relevance to the search words. So what do they want from websites?Relevance to a search:
- The frequency of the search word on a web page is an indicator of its relevance.If a web page contains the word ten times on the page, it is ten times more relevant than a page which contains the wor...(related: Web Design)
3 Tips For Writing Content That Will Make You Sales
Content is king. Without content your website is an empty shell, a skeleton with no flesh, an empty vessel. Content can redeem the worst designed website. The right content can make your phone ring off the hook and flood your inbox with people wanting your product or service. Content is the most important ingredient in the recipe for your website's success. If you have engrossing, valuable and relevant content you are onto a winner..Tip 1 - Keep It Customer-Focused - What You Like Is IrrelevantI land on the homepage. I want to buy a bathroom from this company. I want to know what bathrooms they have available. I want to know how much it will cost, when they can deliver, if they have any special offers and what their previous customers have said about them. Instead, upon landing on the homepage I get the following all-time clas...(related: Web Design)
How To Write An Effective Faq Page
Websites that have multiple pages usually have a Frequently Asked Questions (FAQ) page. There are several good reasons why you should have one. - An FAQ clears out any confusion your prospect might have about buying product. Remember, a confused mind always says no.
- It lets a prospect grab key information quickly.
- It creates a positive impression with your prospect because you're acknowledging that their time is precious and they want answers quickly.
- An FAQ saves you time. The more answers you provide at your website, the less customer emails you'll get asking the same questio...(related: Web Design)
site-map - Copyright © 2006 | Contact Webmaster | All Rights Reserved. | Web Design