10 Ways Web Site Text Can Impact Your Readers Buying Decision
|
10 Ways Web Site Text Can Impact Your Reader's Buying Decision
The appearance of your web site text can actuallyincrease or decrease your sales. The size, font, styleand color of your text can easily affect your reader'sbuying decision. Below are ten points to considerwhen typing text on your web site.
1. Easy To Read- You want to make it easy for yourvisitors to read your text. You don't want to use a lightcolored text like yellow on a white background andyou don't want to use dark blue text on a black back-ground.
2. Create A Mood- You want to use the color ofyour text to create a mood for the reader. If you wantto create excitement, use some red text. If you want tocreate greed, use a some green text. Use colors thatwould put you in a mood to buy your product.
3. Grab Their Attention- You can grab your readersattention by using headlines. Make the headline morenoticeable by using a different colored headline thanyour ad copy. This offsets the headline and pulls thereader into the rest of your ad copy.
4. Highlight Keywords- You can emphasize phrasesand keywords that are important to your readers. Forinstance, use super, deluxe, fast, low price, free, new,etc. You could use bolding, underlining, italics, colorchanging, etc.
5. Sizing It Up- You don't want to use text that is toosmall or to large. You want to use larger text for yourheadlines and subheadings. You want to use smallertext for your ad copy. If your grandparents can't readit, it's too small.
6. Don't Use All CAPS!- You don't want to use allcapital letters in your ad copy. It looks unprofessionaland is hard to read. You may want to use all CAPSin your headlines to offset it.
7. Font Properly- You want to use a text font thatrelates to the product or services your selling. Youdon't want to use a comic type font when your sellingbusiness books.
8. Spacing Out- It's important to use spaces properlywhen typing your text. You should indent and bulletkey benefits your product or service will give thereader. Your headlines, subheadings, sentences andparagraphs should be consistently spaced throughoutyour web site.
9. I Need Sunglasses- Don't use all bright text colorsand backgrounds on your web site. It will make yourtext hard to read and actually bother your readers'eyes to the point they just decide to leave your site.
10. Check The Readability- It's important to checkyour spelling and grammar before you upload yourweb page. When writing an ad copy you're allowed tobreak some of those grammar rules to get your pointacross.
About the author:www.PowerPages.ca
Webmaster Resources ? Web Templates, Flash Templates, Video Tutorials, Logos, Tutorials ?. More ?.
|
|
|
Why Hire A Professional To Design Your Web Site?
Creating an appealing, functional, and effective Web site is much harder than it looks. It's not simply a matter of taking a company brochure or catalog, converting the text to HTML, and throwing in a few pictures (although many sites seem to have been created using this technique!).A Web site is a 24-hour a day advertisement for your company and should be treated as such. You wouldn't turn over the design of your next direct mail piece, newspaper ad, or TV commercial to an amateur, and the same should hold true for your Web site. Actually, more care should be given to your Web site considering the potential number of online viewers is much greater than the audience for any other communication medium.We've redesigned Web sites for large companies that initially thought they'd save time and money by hiring a college student...(related: Web Design)
How To Create A Great Landing Page For Your Website
The landing page or entry page of your visitors is the most important page to your website. This page is likely to be your home page if you happen to be promoting your website url http://www.yourdomain.com more often than your other sub-directory pages as in http://www.yourdomain.com/sub-directory-page.Your visitor, who is a very busy individual, is not very likely to stay for more than a minute if you fail to capture his attention once he lands on your website. When your visitor lands on your page, he or she is likely to have the thought "What is in it for me?" You must be able to capture his or her attention on what is immediately visible before he or spends more time browsing your website.So what infor...(related: Web Design)
Do You Hate Your Website? Web Site Sales To Hit $316 Billion Over The Next 6 Years
What dollar amount does your web site contribute to this $316 billion dollar trend?Have you spent thousands, tens of thousands, or hundred...(related: Web Design)
Why Web Pages Appear In The Wrong Location After Uploading To My Website?
If your are a new web designer, you may face a common problem after uploading your web page to your web server. The problem is that the web page appear in the wrong location on your website, and will not be accessible when you type its address in the browser address box.There are two ways to create a web page at your website. You can either create the web page on the server using the server html editor application, or you can create a web page on your home computer and then upload it to your web server using FTP (file transfer protocol) software.The first method is rarely used, because it is not very practical. It la...(related: Web Design)
Every Website Is A Human Being?s Attempt At Achieving A Goal Or Obtaining Happiness
Have you ever thought about the real stories behind all the websites on the Internet? There are over 10 million sites out there and a human being with some hope or dream driving the process constructed each one. Too much of our modern world is presente...(related: Web Design)
Free Online Tools To Design (and Maintain) Your Website
These days, it seems that everyone has a website. Unfortunately, many of these websites are either bland, or sloppily designed by people who don't understand how to use HTML effectively or are intimidated by it. And, the...(related: Web Design)
Web Page Building For Beginners 2
A search engine robot actually reads the wording on your web pages and places a certain amount of importance on what the content says, but not quite like a human does. A human will place the words together in their head and try to decipher the relevancy to them personally and decide within a few seconds whether they will continue reading or click to another site, whereas a robot counts words and places all relevancy in the numbers it finds. It also gives extra credit to the size of the type and title of each page.What a webmaster should consider, is every word connecting to a keyword and not wasting words, for the public and the robots. This can be difficult to do when writing about certain subjects, but not impossible. Take diets for i...(related: Web Design)
Make It Clear What Your Website Is About
Just about every list of the "Top 10 Web Design Mistakes" includes at least one reference to either1. Not clearly specifying the objectives of your website, or2. Not making it obvious what your web pages are about.Usually both of these things are mentioned. This usually stems from the inability to look at your business or products from...(related: Web Design)
Website Woes: Top Five Offenders
I see a lot of mistakes, but here are the top five offenders you need to correct to give your site a boost.
Bad Title. Look at the title for each page. The title shows in the top bar of your browser. It is also what shows when you set a favorite or bookmark a site. Plus, the title is what shows in the search engine results. So you want your page title to b...(related: Web Design)
The Secrets To Successfully Learning Basic Html
If you'd like to create/maintain a website, having some HTML knowledge is necessary in order to create a standard page on the web. Learning the HTML basics is easy and ...(related: Web Design)
Put Up A Website And Start Promoting In About An Hour
I can't figure out people who have products or information to sell who do not have a website. With some people, it's fear of technology; others just haven't realized that we've entered the electronic age. If you are not in the latter category, and you are reading this article, put up your website today -- it will take you about an hour!
Effective Website Design
In this era of ultra-sophisticated internet marketing and web design, there is no excuse for an e-business to suffer with an ineffective website. Whether your goal is to present a basic business website that briefly introduces and describes your...(related: Web Design)
Make It Clear What Your Website Is About
Just about every list of the "Top 10 Web Design Mistakes" includes at least one reference to either1. Not clearly specifying the objectives of your website, or2. Not making it obvious what your web pages are about.Usually both of these things are mentioned. This usually stems from the inability to look at your business or products from...(related: Web Design)
site-map - Copyright © 2006 | Contact Webmaster | All Rights Reserved. | Web Design